Patterns

Kathy's Bakes

Logo design for Baking App

Funeral Services Northern Ireland - National Poetry Competition

Since January I have been completing a placement with two marketing companies and have been fortunate to be involved with various different design projects. One of the first projects I was given was for Funeral Services Northern Ireland Annual Poetry Competition. I was first introduced to the competition during my 2nd Stage interview, where one of my tasks was to design a MailChimp campaign and research potential photo props. It is now in it's fourth year and focuses on Poetry's unique ability to convey emotion and meaning. It has also provided aspiring poets in Northern Ireland with a platform to express themselves and promote their work. Every year the competition follows the theme of National Poetry Day, which this year is based on 'Light.'

My first task was to design this year's competition poster. Being given this responsibility so early on in my placement was both daunting and exciting, but ultimately this gave me a lot more confidence in my own skills. One of the biggest hurdles I faced was continuing the style from the previous three posters and preserving the visual branding of the competition so far.  After a lot of revisions and to-ing and fro-ing with the client (which was an experience in itself) the final design turned out like this. This project gave me a new perspective on the design process , and how a client's expectations and a designer's vision don't always match up at first. However, in saying that, I'm very happy with how the poster eventually turned out. 

The poster got a lot of positive feedback at the first Recital on World Poetry Day to launch the 2015 Competition.

As well as the poster I was given the ongoing task of reorganising and updating the website, adding a new submission form to replace the email system, adding copy and details of the new competition, archiving previous competitions, creating Eventbrite events for various recitals and creating a content calendar for their new social media outlets. 

This also meant creating more graphics along the way including website banners, social media graphics, redesigning the website's homepage and creating an infographic summarising this year's competition. 

I also created a promotional video using the imagery I created.

 

Kinesiology Clinic Belfast

'Kinesiology Clinic Belfast'

Logo, leaflet and business card design.

Woodland Illustration

Greetings Card design and Woodland Pattern

Hand drawn Patterns

I've been messing about with pattern in my sketchbooks and I'm enjoying the freedom of creating purely decorative artwork. I've been trying to create patterns that can be used on lots of different products to make them more commercially viable. These are two mock ups of potential greetings cards. I imagine them as a pack of 10 generic thank you cards with a couple of varying designs. I created them using black colouring pencil and I really like the simplicity and texture of it. I'm contemplating adding slight hints of colour but I really quite like them left black and white.